Choosing a domain name for your startup can be challenging, especially when you consider that there are hundreds of thousands of domain names already in existence. It is essential to choose a domain name that properly represents your startup and is memorable, trustworthy, and brandable. In this article, we will discuss some expert tips for finding the perfect domain name for your startup.

  1. Know Your Audience and What is Brandable

Knowing your audience is the first step in finding the perfect domain name for your startup. If your target audience is baby boomers buying insurance, you want a trustworthy and classic domain name. Some examples of such domain names are http://JPmorgan.com or http://Sandalsholidays.co.uk. On the other hand, if your target audience is younger, you can be more creative with your domain name. For instance, you can use brand names like Uber, Zappos, or Apple, which do not tell you anything literal and are more likely to be available as URLs on top-level domains.

In addition, you should keep your domain name as short as possible and easy to remember. Your domain name should be memorable enough for people to Google it easily. Also, make sure that the potential URL works across cultures. You need to run some tests (focus groups, formal, or informal) to ensure that the domain name does not mean anything questionable.

If you are stuck and need help finding the perfect domain name, you can explore Squadhelp’s expert-curated selection of intriguing, powerful, pragmatic, and classic names and available top-level URLs.

  1. Keep it Short and Sweet

When it comes to domain names, less is more. A short and sweet URL is essential to attract traffic to your website. However, you do not want to remove too many vowels, making your business look try-hard and confusing. You do not need to explain everything in the URL. For instance, “http://wesellcheapbarbecues.com” might be available, but “charcoal.food” could be a better choice for a URL.

  1. Avoid Keywords in the URL

Avoid stuffing your URL with keywords. A URL packed with keywords is boring, obvious, and not memorable. For example, “http://cheapcarpetsreadydailyDC.net” is a boring URL that reads badly and is confusing. “Rugs&http://coDC.co” is a better URL.

  1. Understand TLDs

Top-level domains (TLDs) are trusted domains that people recognize and remember. They include .com, .org, or .net. Other options include country-specific domains like .http://co.uk for the UK or .De for Germany. Industry-specific options like .TV or .Fashion are becoming more popular. With over a thousand possible TLDs, you have a lot of options, but it is essential to choose a TLD that makes sense. Always try for a top-level domain, and if you cannot get one, go for either a geographically located domain or for industry relevance.

  1. Crowdsource Creativity

With over 6.7 million trademark applications to date and fewer than 200,000 words in the English language, it is essential to get creative to find a great domain name for your startup. Crowdsourcing creativity using Squadhelp’s 300,000 brilliant minds can help you find the perfect domain name for your startup. The Squadhelp team can also help you check if your domain name is available. They offer assistance at every stage of the process, from choosing the website name to settling on the perfect domain.

In conclusion, finding the perfect domain name for your startup can be a challenge, but with the right approach, it is achievable. You need to keep your audience in mind, keep your domain name short and sweet, avoid stuffing your URL